The 2020 Exmoor Exmoor Beauty cycle challenge, set in the Exmoor National Park, has a fantastic new route keeping some of the more familiar features from previous 'beauties' but with the addition of lots of new terrain. We have a brand new HQ right on the edge of the Exmoor National Park which enables us to put virtually the whole route within the confines of the beautiful Exmoor National Park (all but 16 miles) - this has to be one of Britain's most beautiful challenge rides.

At the Beauty we try to emphasize the beauty within Exmoor rather than the brutal head-banging climbing encountered in our sister event in the autumn, the Exmoor Beast. Having said that, Exmoor is rugged country and it's impossible to cycle on the moor without cycling up and down some pretty serious hills. Some previous cycling experience of this duration is advisable and some training is suggested. The Exmoor Beauty Cycle Challenge is a fully supported mass participation cycle ride. Although a relatively tough cycle challenge the emphasis is on around 100 kilometres of achievability, simplicity and the enjoyment of cycling in the spring upon beautiful Exmoor and the surrounding area.

Simplicity doesn’t mean any corners are cut with organisation - it’s fully supported with medics and support vehicles. Expect full support on the road, good feed station food options, accurate and reliable chip-timing with an SMS of your time and instant web results. We’ll have a memento for you upon your return to base too.

You can only enter The Beauty via our new UK based online entry partner Eventrac/Eventize, and you can only purchase the very popular Beauty cycling jersey at the event on the day. Do study the route in detail at the maps and dowloads page. Our route travels in a clockwise direction.